Digital media.
Where attention goes: trends, live viewers, players, searches and chart climbs.
Reading…
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What it answers.
- Before this games company reports its results, are players staying with its new release or drifting away?
- From our new game's first day, how many players could we see by week four, and how high could the peak go?
- Where are audiences gathering this week, and which games, shows and creators are taking share from the rest?
- Which network did this story start on, and how many hours passed before a second network picked it up?
- Does a new podcast episode really lift a show's chart position?
- Is any platform suddenly removing or restricting far more content in the European Union than usual, and for what reason?
Who uses it.
Equity analysts and funds covering listed games, streaming and media companies
Is a new release drawing an audience between results? Players, chart places, streaming top-ten weeks and look-ups, before company figures.
Game studios and publishers
Spend more, rush a fix or hold? The player curve against its daily rhythm, rivals and live-stream audience, in launch hours.
Advertisers and their media-buying agencies
Where to place this week's advertising? A live view of where audiences gather and how fast they move.
Newsrooms and picture desks
Is it a story? Where it began, which network took it next and when, plus fresh footage and its licence.
Trust-and-safety and compliance teams at online platforms
In step with rivals? EU removals and restrictions per platform, by reason, beside UK online-safety investigations.
What we model, test and run.
Launch catching fire
A game's players above its daily rhythm, stream viewers nearing players, posts rising on two networks, look-ups climbing. Seen as it catches, with how high the peak is likely to run and how long it holds.
Same title, two countries
A mobile game, podcast or series charting in South Korea or Brazil but low in the UK or Germany. Does the gap beat localisation, marketing and launch time?
Second network, mass look-ups
When a second network picks up a trend within six hours: how often a look-up surge follows, and how fast.
Launch month simulation
A new game's first month, from its first hours, set against your server capacity. Out: peak players, days over capacity, week-four fall.
Audience watch engine
Watches trends, streams, players, charts and moderation records. Budgets shifted within your limits, incident tickets raised, reviews opened. Runs in your systems, on your rules.
What we build for you.
Attention map
Every game, show, creator and topic as a tile sized by attention: posts, stream viewers, players, look-ups. Tiles move live and light up on spikes.
Breakout and spread model
Flags a subject the moment posts jump, then times its spread network to network and into mass look-ups, with when a second network is likely to join.
Launch and update monitor
Live players for each PC game you follow, over its own daily rhythm, so a broken pattern stands out. Alert when watchers overtake players.
Staying-power model
Each title through the streaming top ten, podcast and mobile game charts, US to South Korea, with how long it is likely to stay.
Moderation pressure gauge
EU removals, hidings, demonetisations and suspensions per platform, by reason and automation. Jumps alert, read beside UK online-safety investigations on one timeline.
Delivered to you.
Morning attention reading
Before London, New York or Singapore meetings: what rose overnight across networks, streams, games and look-ups, when, and in what order.
Launch readings
At hour one, day one and week one: players, viewers and chart places against rivals. Plus the simulated month ahead.
Footage alerts for picture desks
An alert when reusable photos and videos of one place or event arrive in a burst, each with author and licence.
Platform rules digest
Weekly: EU removal changes by platform and reason, UK online-safety investigations opened or closed, and where yours sits.
We build the intelligence.